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Public Involvement Best Practices: Linking Land Use and Transportation.

by Harrison B. Rue

This article outlines effective practices for incorporating grassroots community-based planning techniques into the statutory transportation planning process, while developing new strategies for linking land use and transportation planning, re-engineering roadways to enhance safety and multi-modal mobility, and encouraging more compact development patterns. The basic components—inter-agency teams, facilitator training, community education, hands-on charrette-style workshops, engaging presentations, group workbooks, inspiring and buildable plans—have been developed over time by the Citizen Planner Institute, and tested in communities across the country.

Effective process does not replace governance and good business with anarchy:

  • The people ‘own’ the process.
  • Designers do their work.
  • Developers or agencies ‘own’ the projects.
  • Elected decision-makers still make the tough decisions.
  • Most importantly, the plans get built.

Practice Development and Core Principles

These practices have been developed over the last fifteen years (working with firms like Dover Kohl, Duany Plater-Zyberk, Ramon Trias, Correa Valle Valle, Dan Burden, Daniel Williams), and tested in a wide variety of community and agency applications. The author founded the Citizen Planner Program at Miami-Dade Community College in 1995, to translate complex New Urbanist principles to average citizens and planning staff. The MacArthur Foundation’s Sustainable Everglades Initiative funded expansion of the program’s training workshops and community charrettes into South Florida, and required collaboration with a wide range of community and government groups. Florida Department of Community Affairs funded additional training workshops for communities and agencies across Florida. In 1996, the Citizen Planner Institute (CPI) was founded to carry this work on outside the community college system. The U.S. Environmental Protection Agency provided funding to complete and publish the training handbook, Real Towns: Making Your Neighborhood Work, along with several training workshops in California.

During the early years of program development, Citizen Planner training typically lasted a month or more—four half-day sessions for agency staff, and four evening sessions for community groups. As the materials improved, and presentations were refined, this was compressed to a single training session (mornings for staff, evenings for citizens, and a walking audit in the afternoon) to prepare for a Saturday planning workshop.

Core Principles

  • Grassroots planning techniques are applied to statutory agency policies and process.
  • The process is used across country, neighborhoods to regions, workshops for a dozen to 1,200 people.
  • The process works for transportation, land use, housing, workforce, environment, economy—any topic, project, or agency.
  • The process is most effective when multiple topics, partners, and funding streams are combined with new design solutions and built examples.

After helping Walkable Communities kick off Honolulu’s Islandwide Traffic Calming Project in 1998, CPI was invited to stay and oversee public participation for Oahu Trans 2K, a Major Investment Study for a proposed light rail project. Because of an aggressive timetable—and ideas that were new to both the community and a very large project team—we tightened up the process significantly. This included more efficient agency and leadership training, formalized facilitator rules (a 2-page handout and 2-hour training), turning public input into ‘data’ (2,400 separate sortable comments entered into a database from Round 1 alone), requiring agency and consultant participation (over 100 staff and consultants trained from almost 20 firms and agencies), all-out publicity and communications strategy, blueprint-sized group workbooks, and regular reports on the Action Agenda (what ideas each agency had implemented since the last workshop). The Oahu Trans 2K workshops—always an efficient two-hour, hands-on session—went through four rounds of nearly fifty workshops and over fifty focus groups in six months. Most significantly, the active public input led to actual changes in the project, which started as a light rail study and morphed into a bus rapid transit project to meet community concerns over cost and maintaining clear views. In essence —if you’re going to seek public input, you have to follow through on what you’ve heard.

  Minority neighborhood workshop.
  An effective process works as well in a minority neighborhood, above, as it does at a U.S. Department of Transportation Leadership Conference, below.
Photos courtesy Harrison B. Rue.
  U.S. DOT leadership conference session.

Although each project takes a slightly different approach, the most critical elements are common to all. Facilitator training for both agency staff and community leaders is a key predictor of success, since it essentially gives the process over to the community—although a strong moderator is always needed to stay on track. The RoadWork exercises (from Real Towns) and Walking Audits help participants to understand their own neighborhoods, while looking for areas where change is appropriate. Even where trained facilitators are plentiful, we practice an ‘open architecture’ process—by describing in the opening slide presentation just what we’ll do that night, and then clearly laying out the ground rules before each group exercise.

Bricks and mud tend to be thrown by angry people when they have a big audience. While discussions with the entire group are good for initially laying issues on the table, and for taking questions and explaining details of a plan being presented at a later workshop, most creative work happens in small groups (six to eight people per table), typically using markers on large area maps.

One classic and powerful tool is also the simplest way to start a group’s engines—one-on-ones. The audience is asked to divide into twos and share a key issue with each other, with one caveat—they each have to listen and report the other’s comment back to the group. Another simple trick, ‘post-it visions,’ starts with individual input and leads to a summary of what the group has in common, all in about ten minutes. Each person is given five post-it notes and a few minutes to write down five phrases that describe their long-term vision for the community. These are then self-sorted on the wall into topics that invariably demonstrate how much the group already holds in common. Another way for the groups to prioritize issues before heading to the tables is listing all the problem areas and potential solutions (big paper, big print), then posting those lists on the wall for a ‘dot vote’—which again demonstrates clear group preferences.

Good process makes effective use of technology, especially clear and well-organized PowerPoint presentations to lay the groundwork and define options. When funding allows, scenario-planning models can help evaluate and compare alternatives. A variety of image-rich toolbox solutions are presented, along with instructions for working together. These images are often available for viewing or comment on the website.

Finally, the hallmark of an effective process is efficiency While many of our community design workshops are an all-day Saturday event, most of the work on transportation projects discussed herein is accomplished in a series of well-organized, two-hour sessions.

Comprehensive approach relies on:

  1. Getting people to the table—all-out PR and partnerships:
    1. Inter-agency teams, cross-program coordination
    2. Work through community contacts, project steering committee
  2. Preparation and training:
    1. Facilitator and staff training, community education
    2. RoadWork and Walking Audits
    3. Science/data/designs translated and presented clearly
  3. Well-designed process—issues-oriented focus groups, individual exercises, and hands-on public workshops:
    1. Small groups, marking on maps, place based
    2. “Open architecture” process—clear directions and rules explained to all
  4. Comprehensive, exciting, visual plans with innovative designs and local examples; cost-effective and buildable:
  5. Action Agenda to get buy-in and determine priorities
  6. Funding and implementation of model projects

Case Studies

The United Jefferson Area Mobility Plan, or UnJAM 2025, is a regional long-range transportation plan linking transportation, land use, economy, and environment. It focuses on improving mobility, increasing real choices in travel modes, making the best use of our existing roadway investments, and targeting transportation investments to support smart land-use decisions. Initiated in April 2002, UnJAM 2025 couples the metropolitan planning organization’s Charlottesville-Albemarle Regional Transportation Plan for the urban/suburban area with the Rural Area Transportation Plan for the surrounding four counties. The inter-jurisdictional planning effort is led by the Thomas Jefferson Planning District Commission (TJPDC), with active participation from local, state, and federal agencies.

UnJAM Round 3 workshop.
Groups marking up blueprint-sized UnJAM Round 2
workbooks, determining policy and project priorities.

Photo courtesy Harrison B. Rue.

UnJAM executed an extensive public involvement campaign, focused on interactive, hands-on workshops and taking a fresh look at transportation and land use options. Eight Round 1 workshops were conducted throughout the region. Staff described the transportation planning process, outlined potential improvements using tailored PowerPoint presentations, and invited participants to mark their ideas on large area maps. Facilitator training was conducted for local and state staff and community members in each locality—from Chamber of Commerce and Planning Commission members to bike and rail activists. These local groups facilitated the workshops and helped publicize the events. Extensive PR materials were developed, utilizing all available methods of free and paid publicity. Letters, email, newspaper ads, public service announcements, flyers, partner newsletters, websites, banners, and Virginia Department of Transportation (VDOT) blinking trailer message signs were utilized. Flyers and ads were distributed in Spanish, as well as in low-income and minority communities and publications. Workshops were held throughout the region at convenient, transit-accessible locations, in the evening when most people are available. Partnerships with regional transit providers offered free rides. A KidJAM activity was advertised for the workshops (rather than childcare) to encourage attendance by parents and incorporate young people’s point of view.

Targeted focus groups obtained input from senior citizens, low-income persons, minorities, business people, disabilities groups, and transportation activists. A separate workshop for elected officials was also held. Follow-up activities utilized the same hands-on public process to focus on related issues such as mixed-use development (with Realtors and developers), age-friendly streets (with senior organizations), and traffic calming (with disabilities activists and emergency responders).

UnJAM Round 2 workbooks were blueprint-sized to get people working around the tables together, and developing a consensus on preferred solutions and implementation priorities. View the workbooks:

UnJAM Round 2 workbooks were then created to outline the draft plan, based on Round 1 input, and customized for each county. During Round 2, citizens worked together around the blueprint-sized group workbooks and provided collaborative feedback on transportation issues and priorities. Each page included questions to encourage discussion and prioritization of policies and projects.

UnJAM 2025 logo.A joint Regional Round 3 Open House was held in November 2003 to present the final UnJAM Plan. The metropolitan planning organization (MPO) adopted the plan in May 2004; three rural county plans have been adopted, with the remaining two scheduled for adoption in fall 2005.

UnJAM 2025 builds on and enhances ongoing efforts by the partners to create and implement community visions for mixed-use, transit-oriented development that preserves and protects the environment. Most importantly, it incorporates these principles into the official VDOT/MPO long-range transportation planning process. UnJAM coordinates multi-modal transportation planning with locally desired compact village development patterns. The public workshops, presentations, training, and workbooks focus on ways to decrease dependence on the automobile and link transportation systems with growth to enhance quality of life. UnJAM advances transportation demand management, community walkability, and transit-oriented, mixed-use development. UnJAM and its related principles have become a household word with community members, local elected officials, agency staff, and area businesses.

UnJAM has wrapped around several related planning efforts. The Eastern Planning Initiative used scenario planning to model changes in how and where growth occurs, by building around historic town centers in walkable, village-scaled development, preserving forests and farmland, and saving up to $500 million in transportation investment. (TJPDC, VDOT, and Fluvanna County are conducting a follow-up study comparing land use options and identifying near-term and long-term transportation investments to deliver on the village-scaled development vision.)

The Hillsdale Drive Traffic Safety Study developed age-friendly roadway improvements (which were funded and are nearing construction). MPO Walkability Workshops increased awareness of pedestrian issues, and broadened the base of allies to include fire chiefs and disabilities activists.

As an outgrowth of UnJAM, VDOT and local staff requested training from the MPO in roundabout modeling and design (airport entry roundabout now under construction, and several more in planning), and attended TJPDC’s Mixed-Use Housing Conference (which led one Realtor to change plans and add three residential floors above the office being renovated).

UnJAM also led to the inter-agency 29H250 study focused on creating intersection improvements and completing the multimodal network to foster transit-oriented, mixed-use development along a typical suburban arterial strip. The study has grown into Places29, which integrates the MPO and VDOT 29N Corridor Plan with Albemarle County’s Master Plan update for the surrounding residential and business area, along with greyfield redevelopment in the City of Charlottesville.

UnJAM 2025 won an Association of Metropolitan Planning Organizations award, and both City and County plans won Congress for New Urbanism Charter Awards. Rural county efforts have focused on a new Small Towns strategy, bringing TJPDC, state, and local efforts to bear on revitalization and compact development around existing communities.

View Small Town plans:

  Getting community decision makers involved in hands-on excercies and fieldwork—like this street capacity exercise—can multiply the effectiveness of workshops and training, while getting great PR for upcoming events
Photos by S. Evans, courtesy Harrison B. Rue.
  Cars with drivers on street..
  Drivers without cars on street.
"Bus" with drivers on street.
Participants walking and talking next to street.
  Group photo of participants on street.


The challenges include:

  • Getting people to the table—especially at the regional scale
  • Coordinating public infrastructure and developers’ investments with a long-range transportation plan
  • Inter-jurisdictional cooperation and coordination
  • Long-term action on implementation tools and funding

While there are significant challenges to wedding grassroots-style public participation to complex, traditionally regulation-laden transportation planning, the rewards are worth the effort. The biggest challenge is getting people to the table—from competing jurisdictions, agencies, funding sources, public and private developers—to the public at large. It is much easier to get 300 people to turn out after a fatal crash, or to oppose a specific highway, than it is to work together developing regional long-range plans.

Similar challenges exist in getting on-going cooperation to coordinate development proposals with transportation improvements that (might) occur far in the future. While we have had strong participation from developers and builders in neighborhood-scaled community design workshops (often eager to incorporate their projects into the plans) it is much more difficult to coordinate major developers’ investments with a long-range transportation plan. Creating a successful marriage between transportation and land-use planning requires extensive community education, consensus, and long-term action on some of the potential implementation tools, such as:

  • Creating urban design guidelines
  • Updating parking regulations and requirements
  • Developing healthy streetscape standards
  • Encouraging compact transit-oriented development
  • Adopting mixed-use zoning
  • Amending building and rehab codes
  • Developing an integrated, multi-modal transportation network


Effective public involvement is rooted in hands-on community process and partnerships between local jurisdictions, state and federal agencies, transit providers, business groups, developers, regional organizations, and community activists. The comprehensive approach relies on 1) getting people to the table; 2) a well-designed process—including facilitator and staff training, issues-oriented focus groups, and hands-on public workshops; 3) comprehensive, exciting, visual plans with innovative designs and local examples; 4) an action plan to get buy-in and determine priorities, and 5) funding and implementation of model projects.

Key Considerations

  • Effectiveness is multiplied by coordinating parallel efforts—across agencies, in the region and in localities, over time—wrapping related efforts in the ‘brand name,’ like Sustainable Everglades Initiative, Oahu Trans 2K, or UnJAM.
  • Uses training, education and workshops (both public and staff) to introduce new design or policy solutions that can unblock agency resistance to change.
  • Facilitator and staff training is the key sparkplug—for smooth process, for PR and participation, and to lead to long-term implementation.
  • Facilitator ground rules and community volunteers make workshops smooth, efficient, and productive, while not forcing consensus.

More people involved—public, business people, staff and agency leaders—helps a plan withstand the vagaries of short election cycles, staff turnover, and lengthy funding timelines. A comprehensive cross-program approach can solve more problems, attract varied funding sources and allies, and build a wider support base. By coordinating related efforts in one region over time, the effect of each plan or program is multiplied. Using an ‘open architecture’ process (explaining exactly how meetings will be run, with simple ground rules), coupled with extensive training, allows participants to apply the principles in other community exercises—while strengthening community support for the overall concepts and specific projects.

An effective process must be simple enough to be replicable in other communities. The techniques, tools, and process used to develop UnJAM can be repeated anywhere, regardless of size, location, or sophistication. The Level of Quality Guidelines, Facilitator Toolbox, QuickPick Forms, PowerPoint presentations, and workbooks used in UnJAM 2025 are available at www.tjpdc.org and could be tailored to fit any region. A beta version of the CorPlan scenario modeling tool (a Federal Highway Administration Transportation and Community and System Preservation project) is also available, as well as a Small Towns design handbook.

Effective process does not replace governance and good business with anarchy. In a well-designed process the people ‘own’ the process, the designers do their work, the developers or agencies ‘own’ the projects, the elected decision makers still make the tough decisions, and, most importantly, the plans get built.


Harrison B. Rue is executive director of the Thomas Jefferson Planning District Commission and the Charlottesville-Albemarle MPO in Charlottesville, Virginia, and Founding Director of the Citizen Planner Institute. Rue serves on the Association of MPO’s Board and U.S. EPA’s National Advisory Council on Environmental Policy and Technology, and conducts facilitator training and visioning workshop across the country.
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Association of Metropolitan Planning Organizations

Charlottesville-Albemarle Metropolitan Planning Organization

Citizen Planner Institute

Congress for New Urbanism

National Charrette Institute

Oahu Trans 2K


Real Towns: Making Your Neighborhood Work

Thomas Jefferson Planning District Commission

UnJAM 2025: United Jefferson Area Mobility Plan

Virginia Department of Transportation


This article was originally commissioned as a paper by the Robert Wood Johnson Foundation and the National Charrette Institute for a policy forum on Public Involvement Best Practices.


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